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Music / ecommerce / artist brand

Roy Fields Music

08 / 11

An artist storefront organizing music releases, video products, packages, and merchandise within the Roy Fields brand.

THE WORK
Website & ecommerce presentation
PROJECT TYPE
Music & merchandise storefront
DISCIPLINES & PLATFORMS
Shopify / Web design / Product collections / Music commerce

Artist storefront: brand-led entry into music, releases, and merchandise.

THE BRIEF

What the project
needed to do.

A music website needs to represent the artist and make the catalog easy to explore. Different product formats should remain understandable, especially when a visitor may be looking for a particular album, a live recording, a DVD, a package, or merchandise.

MY APPROACH

Connecting the design
with the work.

The storefront uses a recognizable artist identity and collection-based shopping. Release artwork carries the product presentation, while navigation, search, collection views, and product pages create a direct path from discovery to a purchasing decision.

Visit the project

PROJECT SCOPE

The work in detail.

01

Artist presentation

A music-focused storefront with a visual identity tied to Roy Fields and the surrounding ministry brand.

02

Catalog structure

Distinct collection paths for CDs, DVDs, packages, and merchandise rather than one undifferentiated product list.

03

Product discovery

Artwork-led browsing with search, filtering, sorting, product details, and cart navigation.

04

Ongoing connection

Newsletter signup and links into the artist's related media and ministry destinations.

THE EXPERIENCE

How the pieces connect.

  1. 01

    Discover

    Enter through the artist identity or a featured collection.

  2. 02

    Browse

    Explore the relevant music or merchandise category.

  3. 03

    Choose

    Review artwork and product details.

  4. 04

    Continue

    Move into the storefront's cart and checkout process.

01 / PROJECT DETAIL

The catalog is part of the artist experience.

Music commerce has its own browsing behavior. Album artwork, recording names, live or studio context, and product format help a listener recognize what they want. The collection structure gives that material a consistent place within the storefront.

The public store is Shopify-based, with collection browsing connected to product pages, cart navigation, and the platform's checkout. Related artist, media, and ministry links remain available without requiring the product catalog to serve as the entire brand website.

SELECTED SCREENS

A closer look at the work.

Music collection: release artwork, product selection, filtering, and sorting.

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your next project.

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Roy Fields Music online store homepage